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Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

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How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...

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First FED Fund Rate Cut in 2025

On September 17, 2025, the Federal Reserve cut its benchmark interest rate by 0.25% — the first cut of the year. While the Fed’s move doesn’t directly change mortgage rates, it sets the tone for borrowing costs and the housing market as a whole. Here’s what that means if you’re ...

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The Times Are a Changin’

Hello Friends, Happy Autumn! By now you’ve read enough, watched enough and have seen enough homes in your area start to shift, to understand that we are in a new season of the Real Estate market. I wanted to write you to give you a brief update of where I think we ...

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CalState Realty Services is owned by C2 Financial Corporation | This licensee is performing acts for which a real estate license is required. C2 Financial Corporation is licensed by the California Bureau of Real Estate, Broker # 01821025; Washington Office Department of Financial Institutions, DFI# MB-135622; NMLS# 135622. Loan approval is not guaranteed and is subject to lender review of information. All loan approvals are conditional and all conditions must be met by borrower. Loan is only approved when lender has issued approval in writing and is subject to the Lender conditions. Specified rates may not be available for all borrowers. Rate subject to change with market conditions. C2 Financial Corporation is an Equal Opportunity Mortgage Broker/Lender. The services referred to herein are not available to persons located outside the state of CA and WA. As a broker, C2 Financial Corporation is NOT individually approved by the FHA or HUD, but C2 Financial Corporation is allowed to originate FHA loans based on their relationships with FHA approved lenders. CalState Realty Services (DRE #01821025) C2 Financial Corporation (NMLS #135622) www.c2financialcorp.com www.nmlsconsumeraccess.org. TEXAS RESIDENTS: CONSUMERS WISHING TO FILE A COMPLAINT AGAINST A MORTGAGE COMPANY OR RESIDENTIAL MORTGAGE LOAN ORIGINATOR LICENSED IN TEXAS SHOULD SEND A COMPLETED COMPLAINT FORM TO THE DEPARTMENT OF SAVINGS AND MORTGAGE LENDING (SML): 2601 N. LAMAR BLVD., SUITE 201, AUSTIN, TEXAS 78705; TEL: 1-877-276-5550. INFORMATION AND FORMS ARE AVAILABLE ON SML'S WEBSITE: SML.TEXAS.GOV.